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This day in search marketing history: January 25

Search Engine Land

A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”. Virginia Woolf Google doodle honors iconic author of classics ‘Mrs. Google Promotes Boost To All Of U.S., So a few of us who work here got together and came up with an algorithm that minimizes the impact of many Googlebombs.”

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How to Research like HubSpot’s Research Team

Hubspot

This data can influence how you structure a campaign, and how you interact with customers. Here, we've collected tips from HubSpot researchers about their research processes to make sure you feel confident collecting and analyzing data for your next campaign or report. Tips from HubSpot Researchers.

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How to Research like HubSpot’s Research Team

Hubspot

This data can influence how you structure a campaign, and how you interact with customers. Here, we've collected tips from HubSpot researchers about their research processes to make sure you feel confident collecting and analyzing data for your next campaign or report. Tips from HubSpot Researchers.

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The Most Popular Font Types in America [New Data]

Hubspot

Delaware promotes itself as the “First State” , and that love of history might influence its residents’ tastes in fonts. Decorative fonts are also great for using in social media promotions where you want to get people excited about your brand. Interestingly, West Virginia likes headline fonts on the whole. Sans Serif Fonts.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. While a SPIFF rewards individual salespeople for exceeding their personal sales quotas, a SPIV ( S ales P rogram I ncentive V oucher) incentivizes teamwork.