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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Detailed analytics metrics Open rate: The percentage of recipients who open your email.

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How to Build a User Research Culture

ConversionXL

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Good UX can help with each of those things. A “braided” approach to UX and design.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

These can include UX issues or concerns that aren’t addressed in copy.” [via In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. via Observer ]. Activation.

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The Ultimate Guide to Email Design

Hubspot

Instead, organize your layout with user experience (UX) in mind — meaning, leave white space and strategically place your written and visual content in the email so it’s organized and easy to navigate. In fact, when you add emojis to your email subject line and/ or email copy, you can increase your open and click-through rates.

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

Earlier this week, I wrote an article on mobile UX optimization. Commission a few user testing videos and watch as real people perform tasks on your site. By writing better ads, you can dramatically reduce the cost per click and increase your impression share. Is there distraction ? Do you have clarity issues?

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