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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Click-Through-Rate. Click-Through-Rate measures how well your video encourages viewers to take a desired action. When you can track which contacts in your database are watching certain videos on your website, it gives you a lot of context on what their pain points are and how you can solve for them.
The two main types of behavioral data are email engagement (open and click-throughrates) and social media engagement (click-throughs, comments, and shares). Look at the demographics and behavior of customers along their journey, from the first point of contact to closing the deal.
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Click Through Rate 
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