Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

SEPTEMBER 7, 2023

Top Sales Content Analytics to Track Content data is crucial for just about any go-to-market team whether it’s sales, content marketing, or sales enablement. Below are the most impactful metrics that go-to-market teams should be analyzing, whether it be new or existing content.

Pitch 59

Pitch Sales CTR Click Through Rate 59

Sales Hacker

NOVEMBER 15, 2017

Click Through Rate (CTR). Channel Sales is a method of classifying and deploying your sales force into groups focusing on different distribution channels such as in-house sellers, retailers, dealers, and direct marketers. Go-to-Market Strategy. Challenger Sales Model. Champion/Challenger Test.

B2B 99

B2B E-commerce Cold Call Represent 99