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Google shows shipping and return information in the search results

Search Engine Land

Google expanded the display of shipping and return information on Google Search text results for merchant sites while adding new reporting to Search Console to monitor and fix the structured data related to these e-commerce features, Google wrote. Now Google is saying this feature has been expanded to show more details.

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How You Can Get Started With Email Marketing Today

Salesforce

This results in increased engagement, improved open and click-through rates, and ultimately, better conversion and customer satisfaction. Those costs will fluctuate for your business, as you move in and out of busy times of the year, launch new products and services, and much more. Let’s dig in.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. Opportunities.

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This day in search marketing history: January 16

Search Engine Land

Bing Ads launches page feeds for easier Dynamic Search Ads management. Overall click volume increased 19 percent, and CPCs ticked up just 3 percent. Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4. Kogan ‘Indefinitely’ Delays Android Phone Launch.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

As McKinsey research notes: “Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.”. It’s a gesture that has achieved a 9.89% click-through rate. billion ,15 times that of its biggest competitor Chorus , which launched the same year.

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How to Make Your Confirmation Emails Not Suck (and Make Money)

ConversionXL

Experian found that confirmation emails had average click-through rates from 12 to 20 percent, approximately five times the rate of bulk mailings. The same trend held across any email metric including open rates, revenue-per-email and transaction rate. Image from MarketingSherpa.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

60-80% open rates and click through rates. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Vab Dwivedi – E-Commerce and Customer Experience Optimization Practices from Dell.com. Example: wechat in China.