Click Through Rate Engineering Minimum Viable Product Networking 
ConversionXL
FEBRUARY 3, 2022
After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. Slack started with a minimum viable product. Activation. Revival messaging.
ConversionXL
FEBRUARY 28, 2017
It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. Dan’s process proposes something very interesting: that there’s something wrong with the current minimum viable product (MVP) concept.
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