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Google’s interest-based ad experiments show ad spend, click-through rates down slightly

Search Engine Land

The results were compared using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending on IBA, as a proxy for scale reached (meaning that a particular metric or value is being used to estimate or represent the extent or level of impact achieved in a specific context.

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Google SGE could cost publishers $2 billion in ad revenue

Search Engine Land

The AI-powered search engine is expected to trigger a significant decline in search traffic , ranging from 20% to 60%. Using an internal program to calculate expected click-through rates, Raptive concluded that there was an expected average traffic loss. Search traffic decline. ” Why we care. ” Why we care.

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Why it’s time to reevaluate your match type and bidding strategy

Search Engine Land

Although researcher and Optmyzr evangelist Navah Hopkins previously strongly supported broad match in favor of exact match type, the study found that exact match outperformed broad match for the majority of accounts in terms of: Cost Per Click. Click Through Rate. Conversion rate. Cost Per Acquisition. Why we care.

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SEO topic clusters: How to create, measure and analyze

Search Engine Land

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution.

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Amazon’s ad services revenue rises 22%, bringing in more than $10 billion in Q2

Search Engine Land

Amazon reported that marketers benefited from increased click-through rates and ROAS, along with a fall in cost per impression. He said: "We continued lowering our cost to serve in our fulfillment network, while also providing Prime customers with the fastest delivery speeds we’ve ever recorded." "Our SUBSCRIBE See terms.

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This day in search marketing history: January 29

Search Engine Land

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

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AI for SEO content creation: 5 real-world examples

Search Engine Land

only) LinkedIn is the most popular social networking site for people who want to build relationships, learn and figure out a way to do business online. They have been around for a long time, and the website generates over 700+ million monthly visits from search engines. LinkedIn collaborative articles Monthly visits : 1.5