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Why it’s time to reevaluate your match type and bidding strategy

Search Engine Land

Although researcher and Optmyzr evangelist Navah Hopkins previously strongly supported broad match in favor of exact match type, the study found that exact match outperformed broad match for the majority of accounts in terms of: Cost Per Click. Click Through Rate. Conversion rate. Cost Per Acquisition. Why we care.

CTR 120
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SEO topic clusters: How to create, measure and analyze

Search Engine Land

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution.

CTR 137
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4 new Microsoft features, and 5 other December updates

Search Engine Land

Microsoft says “Smart remarketing lists have been proven to drive increased performance across the Microsoft Search and Audience Networks. Advertisers who leverage these lists see a 92% increase in click-through rate (CTR) and a 45% reduction in cost-per-acquisition (CPA) when they use these lists on the Microsoft Search Network.1

CTR 86
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Level up your video game ad strategy: A guide to measuring success

Search Engine Land

Click-Through Rate (CTR) Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of impressions. CTR is a good indication of how engaging your video game ad is. If your CTR is low, it might be time to rethink your ad creative.

Gaming 88
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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Organic traffic, on the other hand, is usually a result of unpaid search results, like someone looking for a product or solution in a search engine like Google. Mark Zuckerberg’s wildly successful social network boasts over one billion daily active users and has become a cornerstone of the modern web.

Niche 246
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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? When industry competitors' congest search engines, the GDN can be a great alternative. Why Use the Google Display Network?

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Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

Leveraging Proven Strategies Across Platforms Moving beyond conventional wisdom about search engine dominance opens up fresh avenues for growth. Your CTA could include incentives like discounts exclusive only through clicking back onto the site via said advert – anything adding value will help boost click-through rate (CTR).