Why it’s time to reevaluate your match type and bidding strategy
Search Engine Land
SEPTEMBER 28, 2023
Although researcher and Optmyzr evangelist Navah Hopkins previously strongly supported broad match in favor of exact match type, the study found that exact match outperformed broad match for the majority of accounts in terms of: Cost Per Click. Click Through Rate. Conversion rate. Cost Per Acquisition. Why we care.
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