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4 new Microsoft features, and 5 other December updates

Search Engine Land

Microsoft says “Smart remarketing lists have been proven to drive increased performance across the Microsoft Search and Audience Networks. Advertisers who leverage these lists see a 92% increase in click-through rate (CTR) and a 45% reduction in cost-per-acquisition (CPA) when they use these lists on the Microsoft Search Network.1

CTR 85
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Microsoft’s integration with Roku reveals increased engagement across CTV and search

Search Engine Land

According to a new report from Microsoft: Television streaming triggers a surge in search behavior, with Roku TV streaming advertisements resulting in a 9% growth in brand searches per user and an 11% uptick in clicks per user. The whitepaper. While TV streaming ads are commonly believed to generate awareness, they can also lead to purchases.

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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? When industry competitors' congest search engines, the GDN can be a great alternative. Why Use the Google Display Network?

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How to integrate user-generated content into your SEO strategy

Search Engine Land

Search engine visibility Search engines led by Google have recognized the value of UGC in providing fresh, relevant, and dynamic content. These factors should positively impact search engine rankings. This is a powerful tool for product promotion and builds trust among potential buyers.

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This day in search marketing history: February 2

Search Engine Land

Australia’s showdown with Google has profound implications for domestic businesses and other digital platforms 2021: The proposed legislation could have created an untenable position for search engines in Australia Who wins? Yahoo Shuts Down Publisher Network RSS Ads 2009: Yahoo ended the beta program to focus on more popular ad products.

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Which Social Network Should You Advertise On?

Hubspot

This makes it a social media platform with high conversion rates. The Bad: Don’t expect a high click-through-rate for your ad here. However, while you’ll rack in less overall clicks on LinkedIn, the users behind the clicks are much more qualified than they are on the other social media channels. 2) Twitter.

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The Best Sales Prospecting Tools To Use For Your Business

ClickFunnels

LinkedIn is the #1 professional social network in the world. Ratings: Capterra: 4.5/5 LeadFuze is a search engine for company info, emails, phone numbers, social profiles, and more. Everyone who has worked in engineering at Amazon. a job change, a promotion, a book release, etc.)? LinkedIn Sales Navigator.