Remove Click Through Rate Remove Engineering Remove Minimum Viable Product Remove Trust
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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

This article will provide an overview of the search landscape and the two key search engine marketing (SEM) tactics, plus five simple questions you can ask yourself to determine where your efforts should be spent. PPC, or pay-per-click, are the ads that appear on a page of search results (typically in premium positions).

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

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