SEO vs. PPC: Differences, pros, cons & an integrated approach
Search Engine Land
APRIL 18, 2023
This article will provide an overview of the search landscape and the two key search engine marketing (SEM) tactics, plus five simple questions you can ask yourself to determine where your efforts should be spent. PPC, or pay-per-click, are the ads that appear on a page of search results (typically in premium positions).
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