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Google Top Quality Store badge replaced Trusted Store badge

Search Engine Land

Google has updated the badges some merchants display for their product listings in Google Search to say “Top Quality Store” instead of the original “Trusted Store” badge. Google had the trusted store badge for years now , and now has decided to rename it slightly. ” No impact. . What it looks like.

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Top 10 SEO benefits of building a brand that people trust

Search Engine Land

A strong brand equals trust, likely improving your click-through rate (CTR). But you can only take your share of clicks and traffic if you’ve made the efforts required to rank. When people see your brand in SERPs for a non-branded keyword, you want people to click on your website instead of a competitor.

Trust 106
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How AI will affect the future of search

Search Engine Land

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Search engines have evolved to understand the context behind queries. It also brings personalization to search engines. Enter AIO writers.

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

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Google Ads is testing a gold verification badge

Search Engine Land

Image courtesy of Barry Schwartz at Search Engine Roundtable Why we care. These verification badges signal that an advertiser has been vetted and approved by Google, which can lead to increased click-through rates and overall ad performance.

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Google CEO on SGE and Search evolution: ‘We’ll get it right’

Search Engine Land

Google may be confident that the SGE experiment will continue to send people to websites, but we’re still finding it hard to trust Google at this point. The post Google CEO on SGE and Search evolution: ‘We’ll get it right’ appeared first on Search Engine Land.

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3 big reasons businesses can be thankful for SEO

Search Engine Land

SEO builds trust between businesses and customers. Consider the average click-through rate for Google Ads across all industries is about 3%. Our analysis of research on click rates in organic search shows the average click-through rate for Position 1 is anywhere from 29% to 43%.