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AI for SEO content creation: 5 real-world examples

Search Engine Land

They have been around for a long time, and the website generates over 700+ million monthly visits from search engines. Instead, they test new strategies and tactics to find the best one that works for them. Over three weeks in December 2022 and January 2023, the team conducted A/B testing with ChatGPT-generated headlines.

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What’s up with Generative AI and Email Marketing?

Salesforce

It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. If so, how? What still needs to improve?

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Showcasing your business’s underlying values provides a valuable opportunity to cultivate brand trust and customer loyalty in the season of giving. This approach provides ample time for holiday preparations and allows search engine crawlers to index the site thoroughly. Strategic timing Timing is everything.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

This article will provide an overview of the search landscape and the two key search engine marketing (SEM) tactics, plus five simple questions you can ask yourself to determine where your efforts should be spent. PPC, or pay-per-click, are the ads that appear on a page of search results (typically in premium positions).

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Ironically, for a company that runs the world’s most sophisticated search engine, the assessment of site content for FLoCs is elementary: Our first approach involves applying a SimHash algorithm to the domains of the sites visited by the user in order to cluster users that visit similar sites together. Still, it’s a big change.

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How to find prospects online: 6 channels to consider

PandaDoc

Paid search marketing The most common type of pay-per-click (PPC) advertising is search engine marketing (SEM). This allows your ads to appear at the top of the search engine results. To use search engine marketing effectively, you need to be able to identify your ideal customer profile to create targeted ad groups.

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How to find prospects online: 6 channels to consider

PandaDoc

Paid search marketing The most common type of pay-per-click (PPC) advertising is search engine marketing (SEM). This allows your ads to appear at the top of the search engine results. To use search engine marketing effectively, you need to be able to identify your ideal customer profile to create targeted ad groups.