Click Through Rate, Engineering, Profit margin and UX

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Click Through Rate

Engineering

Profit margin

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

SEPTEMBER 24, 2020

You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. For example, I’ve learned that UX & Persuasive Design articles perform better on Facebook, while analytics posts perform better on Twitter. At first glance, the second ad group seems to be converting better.

CTR

CTR Technique Profit margin Follow-up

Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

MAY 22, 2014

While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. For example, I’ve learned that UX & Persuasive Design articles perform better on Facebook, while Analytics performs better on Twitter.

CTR

CTR Technique Click Through Rate Follow-up

Technology Sales Today

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

Adopting A Data Driven Approach To Increase Website Traffic

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