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Shifts in data privacy are forcing a return to marketing fundamentals

Search Engine Land

Implementing these tools reduces available inventory for paid ad placements, potentially affecting reported performance metrics such as click-through rates, conversions, impressions and reach. The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018.

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55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?

Hubspot

while in January the worst performers included Hairstyles, Positions, Nude and, for some reason, Virginia. I''d bet that story traffic and engagement rates spike when it''s newsworthy, then plummets when it''s "old news." Evergreen content, on the other hand, would be a slow growth (including engagement).

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Lead Scoring: How to Find the Best Prospects in 4 Steps

Salesforce

The two main types of behavioral data are email engagement (open and click-through rates) and social media engagement (click-throughs, comments, and shares). Spam: Data from spam, junk, or fake information input on a company’s landing page forms. Want to take the #1 CRM for a test drive? Take the free tour

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Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)

ConversionXL

As conversion optimization continues to mature and become adopted by more organizations, it’s always interesting to see how companies are approaching growth and optimization. Also, we’re hiring a growth engineer right now so we can have one person dedicated to testing. ” A/B Testing Beyond the Landing Page.