Remove Click Through Rate Remove Intrinsic Remove Promote
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Long-term partnerships where influencers regularly promote a brand. Creators earn commissions for sales generated through their unique links. Affiliate marketing.

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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. When people talk about conversion rate optimization in app marketing, hopefully they are referring to the install-to-[value] rate rather than the click to install rate.