SEO vs. PPC: Differences, pros, cons & an integrated approach
Search Engine Land
APRIL 18, 2023
SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. This improved visibility comes without the expensive costs per click of PPC. PPC, or pay-per-click, are the ads that appear on a page of search results (typically in premium positions).
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