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16 Video Metrics Your Boss Actually Cares About

Hubspot

Click-Through-Rate. Click-Through-Rate measures how well your video encourages viewers to take a desired action. And by using re-watches to determine which topics resonate with your audience, you can refine your video strategy by making videos about these topics. Image Credit: Harvard Business Review.

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Lead Scoring: How to Find the Best Prospects in 4 Steps

Salesforce

The two main types of behavioral data are email engagement (open and click-through rates) and social media engagement (click-throughs, comments, and shares). Spam: Data from spam, junk, or fake information input on a company’s landing page forms.