Search Engine Land

MAY 28, 2024

Ad creative click-throughs and response rates often fall over the long term. Thus, your potential ROI and profit margins decreases over the long term, too. B2B CPCs and lower-click through rates have been maligned on this very site since 2007! This ain’t new, either. It’s actually the opposite.

B2B 91

B2B Non-Profits Profit margin A/B testing 91

ConversionXL

JUNE 3, 2019

A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email. Image source).

Customers 82

Customers Non-Profits Objectives and Key Results Profit margin 82

Martech

OCTOBER 19, 2022

Retail profit margins tend to be slim — in the 3% to 4% range. The margin on ad sales is usually 70% to 90%, according to BCG. Targeting lets you reach high-value prospects and exclude non-performing ones, thereby getting the most out of your ad buy. And sales are very good. 2: Personalization.

Retail 124

Retail CTR Networking Campaign 124