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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

Our internal study on the impact review stars showed that they can increase click-through-rates by as much as 35%. Then the scientists re-did the study with a different, but still statistically representative, group. The way things are presented and emotional factors come into play. The order flipped.

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Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)

ConversionXL

I ended up going to Virginia Tech for Computer Science and joined LawnStarter to build their platform to alleviate the challenges the lawn care space faces when it comes to customer service and operational efficiency.” LawnStarter, being a marketplace, represents a different set of challenges.