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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

Our internal study on the impact review stars showed that they can increase click-through-rates by as much as 35%. Then the scientists re-did the study with a different, but still statistically representative, group. Use structured data to get review stars from highly reviewed products into search results.

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Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)

ConversionXL

In short, they need to approach data and experimentation from multiple fronts, so it gets a bit complicated in how they actually do this, as well as how they balance experimentation with their typical product development process. LawnStarter, being a marketplace, represents a different set of challenges.