Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. He’s also spoken at The MarTech Conference.

Electrical Engineering 101

Electrical Engineering Healthcare Electricity Technology 101

Martech

DECEMBER 1, 2023

You don’t buy an electric screwdriver to drive nails, do you? Then, let your sales executives (SEs) focus on actually selling rather than doing manual tasks like filling up CRM or following up with the clients. Check out what you can do to free up your sales execs. 30% shorter sales cycle. Clean and clear pipeline.

Process 93

Process Customers Appointment Pharmaceutical 93

Spiro Technologies

DECEMBER 30, 2022

But I remember being at this client and after somebody threw something at me, of course, and trying to really understand what was happening. It’s that these companies need that help, and they’re not getting that kind of help from any other sales-supporting software.

Manufacturing 52

Manufacturing CRM Start-ups Technology 52