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The modern search landscape: How and where to reach your target audience

Search Engine Land

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Organic and paid results are sourced from Microsoft Bing , so Bing SEO best practices and a Microsoft Advertising account are the primary tools required to target Ecosia searchers.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Your sales team is close to meeting their quota. For example, you might tell your sales team they can earn a bonus on top of their salary and commission, for selling [X] products above quota by the end of the month or for booking [X] demos in a quarter that lead to a sale. Imagine it’s the beginning of Q4.