How to Run LinkedIn Ad Campaigns: A Beginner's Guide
Hubspot
FEBRUARY 2, 2017
If you're trying to expand franchise sales in Hartford, Connecticut, for example, it won't be a very good use of advertising dollars to target people in, say, Los Angeles. That isn't something LinkedIn can tell you -- you need to do some closed-loop reporting on these campaigns to get more details on the makeup of this traffic.
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