Solving the Marketing/Sales Attribution Problem Once and for All
Sales Hacker
APRIL 8, 2021
Moreover, you must measure lead attribution at the moment it becomes an SQL, rather than waiting for purchase, due to long sales cycles. A net new account scheduled for a meeting via a cold call, is purely an SDR sourced lead. This means the SDR no longer has credit for this lead, which moves to the pipeline very quickly.
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