article thumbnail

B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Account Executives doing cold calling). Assigning sales functions to other departments (we’ve seen R&D doing sourcing). 4 Underrated Sales Functions That Can Be Outsourced (Functions You Don’t Normally Think of).

B2B 79
article thumbnail

Sales Pipeline Radio, Episode 116: Q&A with Samuel Sunderaraj @@V_samuelSun

Heinz Marketing

I think your customer base grows by two X it seems like every month these days. So gone are the days of feature functionality, obviously have a great product to sell, but more important, it’s getting to know the buyer, right? Are you making adjustments to that approach based on millennials versus gen X versus Boomers?