Colorado Meeting Territory Tradeshows 
Partners in Excellence
APRIL 12, 2022
For decades, I’ve bought from the REI, Land’s End, Colorado Cyclist, and other catalogs. There was advertising or “feature stories” in trade publications, trade shows, regional seminars, and other mechanisms help create visibility. I learned to hold onto the latest brochures until the end of the meeting.
Sales Hacker
MAY 9, 2019
A recoverable draw makes more sense if your sales rep is taking over an established territory where brand name helps close 80% of the business. For example, a Fortune 500 company may choose to deploy an enterprise-wide solution following a series of meetings at of your CEO/VPs that AE was not part of. Metrics to keep in mind.
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