Should We Be That Surprised By The Digital Buying Journey?
Partners in Excellence
APRIL 12, 2022
Let’s be clear, a rep-free buying process, a preference for “self service,” is nothing new. We advertise, promote, we package products so they visually “leap off the shelves.” For decades, I’ve bought from the REI, Land’s End, Colorado Cyclist, and other catalogs.
Let's personalize your content