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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

A recoverable draw makes more sense if your sales rep is taking over an established territory where brand name helps close 80% of the business. Or, you can simply adjust quota upwards to account for an expected level of premature churn. For example, one year my team fell $400k short on quota. 40,000/150 = $267/SQL.

SQL 104
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What Is Lead Qualification and How Does It Work?

Salesforce

At the end of the day, lead qualification can make the difference between quota attainment and lagging sales. Either way, when a lead becomes an SQL, sales takes over to further qualify, pursue, and nurture them toward a sale. These might include the type of company, location, region, industry, revenue, or number of employees.