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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

A recoverable draw makes more sense if your sales rep is taking over an established territory where brand name helps close 80% of the business. 40,000/150 = $267/SQL. Or rather $250/SQL. As the SDR generates 12 SQLs/mo = $3,000 in commission. We look to spend $1,250 for 5 SQLs since this is what the business model is.

SQL 103
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What Is Lead Qualification and How Does It Work?

Salesforce

Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company.