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7 Account-Based Marketing Examples and Lessons

ConversionXL

The first two touchpoints ( display advertising and a targeted marketing email) introduce the brand, looking to generate awareness before the SDR makes contact. This bold account-based marketing tactic helped land GumGum a contract with T-Mobile, and a fair bit of social media exposure at the same time. We had a data problem.

Launch 100
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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

Every year I'd ask them, "How much revenue is from recurring contracts now?" Below, I've compiled a list of some common dumb moves that prevent agencies from winning new retainers, landing bigger ones, or losing those precious few ongoing contracts -- and what to do instead. Every year, their percentage would go up. Now that's easy.

Clients 72
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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Average Contract Value. Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. . Average Contract Value (ACV) is the average revenue you derive from a single customer in a given period.

B2B 99