Advertorials Can Work—If You Get It Right
ConversionXL
JUNE 23, 2020
If your click-through rate (CTR) is declining for display ads, advertorials can help. In a report by Facebook , native ads are responsible for 86% of impressions on the Audience Network and receive up to 60% more engagement than regular display ads. Advertorials aren’t restricted from ad blockers because they’re not technically ads.
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