Lead Fuze

JANUARY 1, 2022

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. One example is federal government markets which take years to develop. Using an OEM go-to-market strategy.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. Implementing an OEM go-to-market (GTM) strategy.

GTM 74

GTM Negotiate Profit margin Contract 74

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Proven track record of win-win approaches leveraging technology and teamwork to resolve complex business challenges. Adrienne Greenberg.

Sales 130

Sales Start-ups Up-sell Cross-sell 130