The 3 Stages of Denial When Graduating Beyond Founder Led Sales with Mixmax (Video + Transcript)
SaaStr
OCTOBER 8, 2019
Here are a couple of the stages of denial that I think I went through as founder CEO from doing sales completely on my own, to building out a sales team and finding actual leaders for the go-to market team. They in fact might think, hey, perhaps they want to go into another function over time.
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