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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Another affiliate program might not pay Kim a commission until that visitor makes a purchase. However, affiliate networks will expect a commission from you as well, which cuts into your profit margin.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

Evaluate channel efficiency: You’ll see which channels are effectively acquiring more customers and which ones are decreasing profit margins. For example, each of your channels needs a pricing strategy. Consider the channels your customers are buying on, the reach of those channels, and the cost of maintaining them.