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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing.

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From Chemo to Demo: How My Stage 4 Cancer Diagnosis Helped Me Become a Better, Stronger Salesperson

Outreach

Here on the other side of that 7 month journey, including 12 rounds of chemo and one very scary hospital stint for Bleomycin Toxicity that put me out of commission for two weeks, distance has given me some wisdom. Please join me and my fellow teammates and support the Illinois Leukemia Cup Poker Run, July 21, 2018 - Details here!

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Another affiliate program might not pay Kim a commission until that visitor makes a purchase. However, affiliate networks will expect a commission from you as well, which cuts into your profit margin.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

As Compass’s Regional President of North Central, Rachael is responsible for driving revenue growth, M&A integrations, operations, marketing, and customer success across Illinois, Wisconsin, Indiana, and Minnesota. A native of Illinois, she has lived all over the US, from IL to NH, NY, NJ, and CA, most recently settling in TX in 2021.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

There’s no better feeling than closing a deal after a tough price negotiation. In this article, we’ll show you how to perfect that skill — complete with 12 price negotiation tactics used by reps across industries. What you’ll learn: What is price negotiation? Why are price negotiations important?