PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Search Engine Land
DECEMBER 28, 2023
Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Previously, creators could only share videos that were a maximum of 10 minutes. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.
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