Top 12 2022 B2B Marketing Trends to Watch
Heinz Marketing
JANUARY 13, 2022
Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. You celebrate, ring the bell, someone gets a commission check – and that prospect is handed over to a customer success team. In other words, an investment in brand now is a return on pipeline later. Shouldn’t it continue?
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