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The Difference Between a VP of Sales and a CRO

Sales Hacker

As an ex-VP sales and current CRO, the debate between CRO and VP sales responsibilities is very near and dear to me, so I thought I’d publish my experience with the debate as well as what I’ve seen while consulting for companies ranging from series A through to series D and later. The VP of Sales. Staying in their lane.

B2C 95
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Solving the SDR Debate: Sales or Marketing?

Openview

Defining the process changed everything in terms of how we look at our customers, because all of a sudden we weren’t focused on whether something was inbound versus outbound or whether a certain event was responsible. If you’re arguing about whether something is really an MQL or an SQL, that’s a problem.

SQL 74
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How Sales is much more intimate with “Inside Sales”

SalesHandy

Customers don’t want to see you but, at the same time, they are happy to engage with your sales team now more than ever. The result is an outcome of a comprehensive survey conducted by Sales Benchmark Index; a management consulting firm specialized in Sales & Marketing. Now, Who knows all these things?

article thumbnail

How Sales is much more intimate with “Inside Sales”

SalesHandy

Customers don’t want to see you but, at the same time, they are happy to engage with your sales team now more than ever. The result is an outcome of a comprehensive survey conducted by Sales Benchmark Index; a management consulting firm specialized in Sales & Marketing. Now, Who knows all these things?