Consult GTM Negotiate X-functional 
Sales Hacker
JANUARY 13, 2021
The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Resell arrangements are usually made with channel partners, consultants, and solution providers.
SaaStr
MAY 10, 2019
231: Jason Reichl is the Founder & CEO @ GoNimbly, the first SaaS consultancy to focus on revenue operations. How should North Star’s be segregated between GTM teams and biz ops teams? The first SaaS consultancy to focus on revenue operations growing 100 percent year over year. I respond to all messages there personally.
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