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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

Driving this, most tech implementation consultants functioned like the manufacturers’ line workers: reacting, not proactively strategizing. Because our client was not having the right customer discussions, Sephora would treat our client as technicians and pay for man hours vs. strategic value that has higher profit margins and revenue growth.

GTM 79
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What Is Enterprise OEM Software Licensing?

Lead Fuze

These companies usually sell to channel partners or consultants who then provide services around that product for an added value. The company makes money on the margin of its products and their service. The benefits of a larger customer base outweigh the negatives from lower profit margins. Why should they buy vs. build?

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What Is Enterprise OEM Software Licensing?

Sales Hacker

Resell arrangements are usually made with channel partners, consultants, and solution providers. They make their money on the margin from the software’s resell and their services to the end-customer. The OEM is gaining scale, more customers – and giving up higher profit margins that could be obtained by going direct to customers.

GTM 74