How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM
Sales Hacker
JUNE 14, 2021
Driving this, most tech implementation consultants functioned like the manufacturers’ line workers: reacting, not proactively strategizing. Because our client was not having the right customer discussions, Sephora would treat our client as technicians and pay for man hours vs. strategic value that has higher profit margins and revenue growth.
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