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GTM 65: Consultative Selling Mastery, and The Positive Snowball Effect of Building Strong Relationships with Zach Lawryk

Sales Hacker

Zach Lawryk is currently the Head of Global Solutions Consulting at Rippling , previously the VP of Solutions Consulting at Slack , Director of Sales Engineering at Box , and really began his career in tech at Salesforce as a Sales Engineer in 2005. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 93
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GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen

Sales Hacker

Holly also worked at Gucci, Deloitte Consulting. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. She was the Head of Growth at Google Store and Global Head of Google B2B Websites. Kearny and the UN.

GTM 78
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GTM 80: AI in GTM Deep Dive | Overcoming Analysis Paralysis and Tactical Use Cases with Andy Jolls

Sales Hacker

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. He’s also a proud alum of Michigan and Northwestern.

GTM 88
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From Traditional to Trendsetting: The Digital Evolution of B2B GTM

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Conclusion Digital transformation is fundamentally changing the approach to GTM in the B2B sector.

GTM 123
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GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong

Sales Hacker

She started her career as a management consultant for PricewaterhouseCoopers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. She has also created award-winning integrated campaigns with data storytelling.

GTM 84
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GTM 84: Outbound Isn’t Dead: This is How to Reach the Inbox with Stephen Hakami

Sales Hacker

27:38) The importance of being a true consultant. (28:32) Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Highlights: (3:27) Strategies for email deliverability. (08:01) 28:32) Redefining your competitors. (31:55)

GTM 92
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 116