ConversionXL

AUGUST 27, 2019

Be careful about contracts you sign and team training you invest in. Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. Instead, it’s GTM and Segment.

GTM 124

GTM X-functional CRM Technology 124

Sales Hacker

OCTOBER 7, 2019

What You Need to Know About SaaS GTM Models. B2B SaaS go-to-market (GTM) models range from no-touch, transactional approaches to highly specialized, consultative strategies. Your GTM approach determines the type of sales roles you hire, the technology you implement, and your overall approach to demand generation.

GTM 69

GTM Education Sales Contract 69

Gong.io

DECEMBER 14, 2022

One that sees your reps become trusted consultants. Sales reps don’t waste time chasing low-quality leads that won’t close or whose annual contracts are barely worth their time. Achieve higher annual contract value (ACV). Your GTM strategy will be a clear step-by-step roadmap for launching your product.

Sell 62

Sell Cold Call Contract GTM 62

Sales Hacker

JANUARY 13, 2021

Resell arrangements are usually made with channel partners, consultants, and solution providers. OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. Licensing OEM software.

GTM 74

GTM Negotiate Profit margin Contract 74

Lead Fuze

JANUARY 1, 2022

These companies usually sell to channel partners or consultants who then provide services around that product for an added value. OEM licenses are larger than direct to end-user contracts because the licensee is usually pushing out software to their entire customer base or a large portion of it. Licensing OEM software Sellers.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Sales Hacker

APRIL 29, 2021

To avoid either extreme, when reps are either too involved or not involved enough, the solution is a content supply chain, or a deliberate process for writing, approving, enabling, and sunsetting content in a way that supports your GTM strategy as well as captures the voice of your sales team. Content Lifecycle.

A/B testing 103

A/B testing Sales Quota GTM 103

Martech

JULY 3, 2023

” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns. They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. More GTM tactics to shift away from Sidelined partnerships.

Go To Market 106

Go To Market GTM Strategize Growth 106

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? A classic example is a Shopify selling to, let’s say, contract. Does it have to be in person? What questions reveal the most? How should this data feedback into your product roadmap and pipeline? *

GTM 50

GTM Price Up-sell Product 50

SaaStr

MAY 10, 2019

231: Jason Reichl is the Founder & CEO @ GoNimbly, the first SaaS consultancy to focus on revenue operations. How should North Star’s be segregated between GTM teams and biz ops teams? The first SaaS consultancy to focus on revenue operations growing 100 percent year over year. I respond to all messages there personally.

X-functional 51

X-functional SQL Pipeline GTM 51

Sales Hacker

DECEMBER 8, 2020

At 15, he began going to school part-time in Northern England in Manchester, so that he could run a technology consulting business that he had started. And it was essentially providing consulting services for people in my local town and surrounding area. A gentleman called Mike Rognlien, he runs Multiple Hats Consulting.

Sales 99

Sales E-commerce Technology Technology 99

Outreach

JUNE 3, 2021

Here are the top 10 Unleash takeaways from every angle of our very own GTM team: Harmony Anderson , Senior Director of Demand Generation. In a consultative selling role, we have to be prepared, knowledgeable and deliver the right information, at the right time. Brooke Simmons , Director of Customer Success & Value Consulting.

GTM 59

GTM Objectives and Key Results Angle Legal 59

Heinz Marketing

MARCH 15, 2021

How to Customize Software to Your Business ” and our guests are Subbu Vempati , CEO at Cuspera and Judy Ash , GTM Adviser and CMO. Someone comes to me as a consultant and someone says, “Hey, Matt, what’s the best marketing automation platform on the market.” And that certainly goes into the ROY case.

Pipeline 110

Pipeline Technology Technology Sales 110

Salesforce

MAY 2, 2022

Why you should follow Anita: She’s a sales performance consultant, author, trainer, and coach with over 20 years of trench experience in B2B (business to business) sales. Head of GTM, GTM Buddy, Atlanta, Georgia. Founder and President, Venli Consulting Group, Portland, Oregon. Don’t try to be the best at everything.

Gaming 98

Gaming GTM Consult Sales 98