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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

Look for ways to go beyond product offerings to help solve their issues with training, consulting, or even strategic advice on issues like resource allocation. If your prospect mentions multiple pain points centered around the same team or process, this could point to something deeper than a surface-level problem.

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What Is Lead Qualification and How Does It Work?

Salesforce

By starting with an effort to see things from their point of view, you can build a positive, consultative relationship. ” Make sure you position this question in a consultative way. While similar to B.A.N.T., the C.H.A.M.P. framework begins with a focus on understanding your lead’s challenges.