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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

Including a call to action or letting users know how to contact you. You may want to contact a professional copywriter to help you craft a message that appeals to your target audience. Then, I explain how I do things differently, what to expect when working with me and how best to contact me. Not a great writer?

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The Ultimate Guide to PPC

Hubspot

In other words, PPC is your shortcut to getting to the top within your niche. It’s equal to Maximum Bid x Quality Score. Remarketing can use either cookies or a list of contacts that you upload to target people who have previously engaged with your company through some action. CTR benchmarks vary by industry.