Search Engine Land

MAY 7, 2024

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). The x -axis shows U.S.

CTR 117

CTR Electricity Real Estate X-functional 117

Search Engine Land

APRIL 12, 2023

Don’t assume that your audience knows what “CTR,” “schema markup,” “KPIs,” “keyword cannibalization” or other industry terms mean. Your call to action should sound like this: “For x services, send me a message [on my website/through LinkedIn/through this link].”

Real Estate 128

Real Estate Clients Networking Follow-up 128

Hubspot

AUGUST 8, 2019

In other words, PPC is your shortcut to getting to the top within your niche. It’s equal to Maximum Bid x Quality Score. For example, if a keyword isn’t performing as well on mobile as on desktop, you can add a negative bid adjustment so that when someone searches your keyword on mobile, you’ll bid X% lower than your normal bid.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77