Hubspot

JUNE 14, 2022

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. The market for virtually every product or service is flooded with a variety of options — all serving the same fundamental function. Apple and Samsung both make smartphones.

X-functional 74

X-functional Territory Entertainment Price 74

Search Engine Land

FEBRUARY 9, 2023

With its help, you can plan a silo structure for a website in any niche with a few clicks. It's a statement from the SEO specialist, "We're going to do X because it's going to achieve Y." SEOs shouldn’t be worried about AI tools. They need to learn how to use them to their advantage. And that’s not all.

X-functional 99

X-functional Clients Account management Niche 99

ConversionXL

OCTOBER 26, 2022

Research will help you establish a niche and style that you can use to create familiarity. To gain more traction, consider partnering with influencers in your niche (more on this soon) or offering a tangible incentive. Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. This tells me if it’s even realistic to try to rank or bid on a keyword, or whether I need to niche more. Run a functional investigation. is probably random.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

OCTOBER 6, 2020

If you’re choosing between eating a sandwich or pasta for dinner, you don’t need to model your utility functions and probability of quality outcomes for each option. We can break that down further: Expected profit = (Expected average price of gold x mined quantity of gold) – (machinery + labour + legal costs). What’s your objective?

X-functional 69

X-functional Price Drivers/motivators Legal 69

Search Engine Land

APRIL 12, 2023

Much like conducting competitor analysis of websites in your niche, you will now want to identify what keywords are used in the “top ranking” profiles. Your call to action should sound like this: “For x services, send me a message [on my website/through LinkedIn/through this link].”

Real Estate 120

Real Estate Clients Networking Follow-up 120

ConversionXL

DECEMBER 7, 2016

Logic is kind of a niche word, although I will use it often in this article. Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized.

UX 115

UX Technique Conversion Product 115

Pointclear

JANUARY 26, 2012

prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches. Business mailers generally prefer enveloped mail for cold prospecting, whether it is inside a #10 business size envelope or 6 x 9 inch or larger package.

Prospecting 93

Prospecting X-functional Lead generation Niche 93

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

SaaStr

APRIL 23, 2019

Building the basic functionality. And I think we did two X what we thought we were going to do. But turns out that a lot of our niche, our market, is in San Francisco, and what people do when they go by offline media, is that they want to buy one billboard. We actually went functionally into all these areas. Anu : Yeah.

Launch 63

Launch Pitch Niche Negotiate 63

Hubspot

AUGUST 8, 2019

In other words, PPC is your shortcut to getting to the top within your niche. It’s equal to Maximum Bid x Quality Score. For example, if a keyword isn’t performing as well on mobile as on desktop, you can add a negative bid adjustment so that when someone searches your keyword on mobile, you’ll bid X% lower than your normal bid.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Heinz Marketing

MARCH 11, 2019

There is a ton of overlap in kind of some of the use cases that many of those tools support, and I’m just seeing folks being much more diligent about I’m trying to do X and have actually three pieces of technology internally that can partially help me with that, whatever X is.

Pipeline 62

Pipeline B2B Sales X-functional 62

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 115

B2B X-functional Pitch Click Through Rate 115

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. Nail down one small niche of a market before you hit the gas to scale. Every function gets a stack rank.

Go To Market 102

Go To Market GTM X-functional Objectives and Key Results 102

Search Engine Land

APRIL 14, 2023

Instead of a niche audience of enthusiasts, do you want to reach a mainstream audience? Once, my website broke because the latest PHP version deprecated some built-in functions and interpreted others differently. Do you really have to rename it from x to x-y? So instead of just serving the U.S.

UX 102

UX X-functional User Experience Technology 102

SalesHandy

MAY 15, 2020

All of this will naturally lead to making it easier for you to scale your sales function and increase revenues for your organization. For example, if the lead is from the ‘X’ industry, they get 30 (out of 100) added to their score. Salesforce is a CRM for organizations to track and manage their Sales and Marketing functions.

X-functional 98

X-functional Pipeline Sales CRM 98

Hubspot

OCTOBER 1, 2021

Customers are choosing from a diverse market of over 650 CRM systems , with tools that cater for both generalized needs and specific niches and requirements. However, a fifth of CRM users want slightly more advanced functions: sales automation, a central database, email marketing, customization, and reporting/analytics. Salesforce.

CRM 82

CRM Objectives and Key Results X-functional Pipeline 82

SaaStr

FEBRUARY 11, 2020

How this company called Sagemount, they’re a $2 billion private equity firm, triples evaluations of their investments in three years, how Twilio nailed the billion dollar niche or a niche if you’re from Canada or Europe, and uncommon practices of hypergrowth CMOs. So, nailing a niche, right? We’ll get to that.

Growth 75

Growth Niche Hospitality X-functional 75

SaaStr

NOVEMBER 2, 2019

How does your customer success and customer support functions change with the move to enterprise? So the only [inaudible 00:15:26] think of how the pricing will grow with the customer when they consume more and more in terms of their growing niche in all three parameters, people, process, technology.

GTM 49

GTM Price Up-sell Product 49

SalesHandy

MAY 15, 2020

All of this will naturally lead to making it easier for you to scale your sales function and increase revenues for your organization. For example, if the lead is from the ‘X’ industry, they get 30 (out of 100) added to their score. Salesforce is a CRM for organizations to track and manage their Sales and Marketing functions.

X-functional 52

X-functional Pipeline Sales Lead generation 52

ConversionXL

NOVEMBER 5, 2020

niche down”). When clients ask, “Do you do X?,” How you communicate as a function of that design is a critical problem that you should aim to solve. Traditional advice tells us to niche down when starting an agency. To do this, you need to offer a specific service to a particular group of people (i.e.

UX 120

UX Clients Service Niche 120

Hubspot

OCTOBER 9, 2019

Videos on Instagram have the highest overall engagement rate across all functions of the app — 38% higher than image posts. How-to videos or product demonstrations — especially for products in a niche market — are a great way to introduce an audience to your business. Landscape video - Minimum resolution is 600 x 315.

X-functional 78

X-functional Promote Launch Transportation 78

PandaDoc

APRIL 12, 2022

Example: 40 positive responses / 60 total responses X 100 = 67%). Software with high functionality, speed, and simplicity can be more readily adapted into a customer’s business model and can even boost their total revenue. 08 x 100 = 8%. Typically, this is done with a 0-10 scale or something similar. Making it actionable.

Customers 52

Customers X-functional Promote Price 52

ConversionXL

MARCH 21, 2017

Micro influencers are niche influencers with 500–10,000 followers, but they drive high engagement with 25% — 50% engagement per post. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Personalization is crucial.

B2C 78

B2C Trust X-functional Pitch 78

Lead Fuze

JANUARY 2, 2024

But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve. Think digital Swiss Army knife: all function, no fluff. Picking a CMS?

Sales 52

Sales Strategize Niche Lead generation 52

Hubspot

AUGUST 21, 2017

LinkedIn recommends a background photo size of 1584 x 396 pixels, and that it must be a JPG, PNG, or GIF file under 8MB. Using its Advanced search feature, LinkedIn allows you to search for jobs by keyword, title, industry, location, company, function, experience level, and more. 9) Get endorsed for your skills.

Networking 101

Networking X-functional Contact Follow-up 101

Heinz Marketing

FEBRUARY 5, 2018

Not so that we’re functioning as a curation and we’re positioning it in a different kind of segment than it would normally be on our site. Insert company name X did Y. It functions similar to a case study or a customer success study. We did this thing. I don’t know. I don’t know.

Pipeline 48

Pipeline B2B Sales Pitch 48

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

X-functional 72

X-functional Sell Networking Follow-up 72

SaaStr

AUGUST 26, 2022

X this year. You don’t have to do every single function to still get a customer. There’s always room for innovators, even if they’re niche solutions. For all these types of categories, I know it’s trite, but you just have to find your 10 X feature that someone will buy. ” “2012.”

Quota 84

Quota Growth Product Closing 84

SaaStr

SEPTEMBER 13, 2020

” Did you hire the wrong first generation management team because you hadn’t done those functional areas before? This one is niche, but it’s interesting, not doing mergers and acquisitions sooner. Jason Lemkin: And did you … It’s niche because I want to hit the next one, but it is interesting.

Non-Profits 63

Non-Profits Strategize Trust Growth 63

Hubspot

FEBRUARY 15, 2013

But social media, in terms of function and strategy, does not replace SEO. Not just anyone can talk about the challenges and trends your customers face, especially if you’re in a niche industry. 26) You should post X updates per day. 4) Social media is the new SEO. go terribly wrong for some businesses.

Networking 78

Networking Follow-up X-functional Start-ups 78

SaaStr

FEBRUARY 21, 2020

So don’t be too upset if you’re not yet at the four X number, but know for sure that if you don’t get beyond that, you’re not going to have a very profitable company in the long run. Are we seeing the blurring of lines between these functions, do you think? David Skok: Yes, absolutely.

Non-Profits 73

Non-Profits Up-sell Start-ups Product 73

Lead Fuze

AUGUST 3, 2021

In contrast to many other social media platforms, LinkedIn devotes an entire section of your account to “Recommendations,” which function as casual references for anybody who visits your profile and views your reviews. To market your company, make use of this part to reach out to your network contacts and potential customers.

Referrals 105

Referrals Clients Lead generation Contact 105

Heinz Marketing

JANUARY 29, 2018

Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black. Now, in B2B circles you hear it as one of the fastest growing functions within sales and marketing.

Pipeline 59

Pipeline Sales B2B X-functional 59

ConversionXL

OCTOBER 4, 2018

or “Who is likely to try product X?” All-in-one niche providers. This consistency incentivizes niche vendors like FanThreeSixty to develop proprietary dashboards to roll out to all clients. Like Vizadata, MIT’s Endor pursues this path. It then mines targeted datasets to provide answers, often in a matter of minutes.

Sports 131

Sports Clients Engineering Niche 131

ConversionXL

JUNE 19, 2018

You would probably find 6-7 functionally identical apps for every idea. Impact = Reach x Relevance x Frequency. Each species is uniquely optimised for the niche it is in. Focus on upsells, cross-sells and personalization when the conversion rate is already very high. Andy Carvell: Driving Impact on Mobile. Acquisition.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103