Remove CTR Remove Niche Remove Strategize Remove X-functional
article thumbnail

How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Thus, this CTR study signifies that ranking higher means more traffic. The x -axis shows U.S.

CTR 97
article thumbnail

The Ultimate Guide to PPC

Hubspot

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? In other words, PPC is your shortcut to getting to the top within your niche. It’s equal to Maximum Bid x Quality Score. CTR benchmarks vary by industry.