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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. You can adapt the model to other types of keywords by using a different baseline CTR.

CTR 144
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Thus, this CTR study signifies that ranking higher means more traffic.

CTR 96
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A Complete Guide to YouTube Analytics

ConversionXL

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Only 15%-25% comes from search.

CTR 134
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10 ways to leverage generative AI for advanced SEO

Search Engine Land

SEO query simulation with Bing Chat Identify key themes and topics Start by identifying the main themes and topics relevant to your niche. Featured snippet listing placements – the coveted Position Zero – often see CTRs of over 30%. ” (You can use ChatGPT here.) Get the daily newsletter search marketers rely on.

Niche 134
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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

In their help section , Moz explains: “Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page.

Gambling 131
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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

But generally, most businesses can find a hook or a niche that is interesting and visual enough. Sharing valuable insights, tutorials, how-to guides, and industry updates can establish your brand’s authority and expertise in your niche. Keyword research : Find out what topics in your niche people are searching for.

Niche 101
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How to navigate SEO in a multi-platform world

Search Engine Land

Use Pinterest search to do keyword research and find niche topics. Define a value for featured snippets and position zero and determine the impact on CTR and traffic. Overall, our role has become more strategic and data-driven. Create boards to categorize your pins.

UX 118