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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. ” LinkedIn will automatically show you a list of the top results for that term in your network (more on this later). Use layman’s terms whenever possible.

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The Ultimate Guide to PPC

Hubspot

In other words, PPC is your shortcut to getting to the top within your niche. It’s equal to Maximum Bid x Quality Score. There are several ways to buy display ads , including Google Display Network (GDN) and other ad networks. And, if done responsibly , PPC can be integral to your inbound marketing strategy.